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The 1960s - Curiosity versus Disbelief in Advertising - June 1962, Volume 2, No. 2, pages 2-8 - Maloney presents surprising evidence against the conventional view that an advertise...
Maloney, John C.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 7-13
Persistent link: https://www.econbiz.de/10006514310
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