The 1960s - Curiosity versus Disbelief in Advertising - June 1962, Volume 2, No. 2, pages 2-8 - Maloney presents surprising evidence against the conventional view that an advertisement must be believed before it can influence attitudes or behavior.
| Year of publication: |
2000
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|---|---|
| Authors: | Maloney, John C. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 40.2000, 6, p. 7-13
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