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Piller, Frank Thomas
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Harvard-Business-Manager : das Wissen der Besten
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HARVARDforum: - Mit Mass Customization zu echtem Beziehungsmarketing - Den Wunsch nach Individualität verspüren viele Kunden. Doch oft sind sie genervt von den Direktansprachen per...
Piller, Frank Thomas
- In:
Harvard-Business-Manager : das Wissen der Besten
20
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1998
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Persistent link: https://www.econbiz.de/10007061326
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Kundenindividuelle Produkte - von der Stange
Piller, Frank Thomas
- In:
Harvard-Business-Manager : das Wissen der Besten
19
(
1997
)
3
,
pp. 15-28
Persistent link: https://www.econbiz.de/10007069858
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