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The 1960s - Are So-called Successful Advertising Campaigns Really Successful? - June 1969, Volume 9, No. 2, pages 3-9 - Britt shows almost none of 40 agencies knew, or could know,...
Britt, Steuart Henderson
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 25-31
Persistent link: https://www.econbiz.de/10006514307
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