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Globalization and marketing strategies of Born Globals in SMOPECs
Luostarinen, Reijo; Gabrielsson, Mika - In: Thunderbird international business review 48 (2006) 6, pp. 773-802
Persistent link: https://www.econbiz.de/10007305275
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Internationalization of SMEs: Inward-Outward Patterns and Government Policy
Korhonen, Heli; Luostarinen, Reijo; Welch, Lawrence - In: Management international review : mir ; journal of … 36 (1996) 4, pp. 315-330
Persistent link: https://www.econbiz.de/10006795161
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Multiple Channel Strategies in the European Personal Computer Industry
Gabrielsson, Mika; Kirpalani, V.H.Manek; Luostarinen, Reijo - In: Journal of international marketing 10 (2002) 3, pp. 73-95
Persistent link: https://www.econbiz.de/10007234820
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Globalizing internationals: product strategies of ICT manufacturers
Gabrielsson, Peter; Gabrielsson, Mika; Darling, John; … - In: International marketing review 23 (2006) 6, pp. 650
Persistent link: https://www.econbiz.de/10007301985