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Return on ideas
Shaw, Robert - In: Journal of direct, data and digital marketing practice … 12 (2010/11) 1, pp. 52-68
Persistent link: https://www.econbiz.de/10009869329
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Should the internet be regulated? : why - why not (Pro and Contra) ; pro
Shaw, Robert; Post, David - In: CESifo forum : a quarterly journal on European economic … 2 (2001) 4, pp. 42-43
Persistent link: https://www.econbiz.de/10009952960
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Improving Marketing Accountability through Better Management of the Market Research Process
Shaw, Robert; White, Carolyn - In: Journal of marketing management : MM 15 (1999) 8, pp. 857-880
Persistent link: https://www.econbiz.de/10006986070
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Rediscover marketing's lost role - Make room for revenue management
Shaw, Robert; Mitchell, Vincent-Wayne - In: Marketing management : a quarterly business management … 20 (2011) 1, pp. 32-38
Persistent link: https://www.econbiz.de/10008999580
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Rethinking the Chain - Make marketing leaner, faster and better.
Shaw, Robert; Kotler, Philip - In: Marketing management : a quarterly business management … 18 (2009) 4, pp. 24-29
Persistent link: https://www.econbiz.de/10008287447