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Promotion Reactance: The Role...
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Kivetz, Ran
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Keinan, Anat
5
Simonson, Itamar
4
Netzer, Oded
2
Srinivasan, V.
2
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Journal of marketing research : JMR
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Harvard-Business-Manager : das Wissen der Besten
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness
Gershoff, Andrew D
;
Kivetz, Ran
;
Keinan, Anat
- In:
Journal of consumer research : JCR ; an …
39
(
2012
)
2
,
pp. 382-399
Persistent link: https://www.econbiz.de/10010001269
Saved in:
2
The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs
Kivetz, Ran
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
40
(
2003
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10006649032
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3
Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence
Kivetz, Ran
;
Simonson, Itamar
- In:
Journal of consumer research : JCR ; an …
29
(
2002
)
2
,
pp. 199-217
Persistent link: https://www.econbiz.de/10006653796
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4
Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards
Kivetz, Ran
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
39
(
2002
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10006654136
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5
The Effects of Incomplete Information on Consumer Choice
Kivetz, Ran
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
37
(
2000
)
4
,
pp. 427-448
Persistent link: https://www.econbiz.de/10006660806
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6
The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention
Kivetz, Ran
;
Urminsky, Oleg
;
Zheng, Yuhuang
- In:
Journal of marketing research : JMR
43
(
2006
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10006640830
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7
Promotion Reactance: The Role of Effort-Reward Congruity
kivetz, Ran
- In:
Journal of consumer research : JCR ; an …
31
(
2005
)
4
,
pp. 725-736
Persistent link: https://www.econbiz.de/10006644493
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8
Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects
Kivetz, Ran
;
Netzer, Oded
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
41
(
2004
)
3
,
pp. 262-268
Persistent link: https://www.econbiz.de/10006645660
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9
Alternative Models for Capturing the Compromise Effect
Kivetz, Ran
;
Netzer, Oded
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
41
(
2004
)
3
,
pp. 237-257
Persistent link: https://www.econbiz.de/10006645662
Saved in:
10
Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior
Keinan, Anat
;
Kivetz, Ran
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 676-689
Persistent link: https://www.econbiz.de/10008148355
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