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Rennhak, Carsten
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Fokus Praxis - Die Einsatzmöglichkeiten vergleichender Werbung -- eine empirische Analyse zur Wirkung des neuen Instruments
Rennhak, Carsten
;
Schwaiger, Manfred
- In:
Die Betriebswirtschaft : DBW
64
(
2004
)
5
,
pp. 591-620
Persistent link: https://www.econbiz.de/10006815174
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Can Comparative Advertising Be Effective in Germany? A Tale of Two Campaigns - Recently, Germany lifted a ban on comparative advertising, but some questions remain about whether co...
Schwalger, Manfred
;
Rennhak, Carsten
;
Taylor, Charles R.
; …
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10007730019
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Vergleichende Werbung -- Was wissen wir vier Jahre nach der Deregulierung? - Der vorliegende Beitrag gibt einen Überblick über die Verwendung vergleichender Werbung in deutschen Pr...
Schwaiger, Manfred
;
Rennhak, Carsten
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2002
)
3
,
pp. 20-27
Persistent link: https://www.econbiz.de/10007109200
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Market segmentation in German business practice : relevance, procedures and challenges
Kesting, Tobias
;
Rennhak, Carsten
- In:
World review of entrepreneurship, management and …
7
(
2011
)
4
,
pp. 361-379
Persistent link: https://www.econbiz.de/10009870208
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