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Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling
Maxham III, James G.; Netemeyer, Richard G. - In: Journal of marketing 67 (2003) 1, pp. 46-62
Persistent link: https://www.econbiz.de/10005937275
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A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts
Maxham III, James G.; Netemeyer, Richard G. - In: Journal of marketing 66 (2002) 4, pp. 57-71
Persistent link: https://www.econbiz.de/10005939676
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Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity
Pullig, Chris; Netemeyer, Richard G.; Biswas, Abhijit - In: Journal of the Academy of Marketing Science 34 (2006) 4, pp. 528-542
Persistent link: https://www.econbiz.de/10007278680
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Developing and validating measures of facets of customer-based brand equity
Netemeyer, Richard G.; Krishnan, Balaji; Pullig, Chris; … - In: Journal of business research : JBR 57 (2004) 2, pp. 209
Persistent link: https://www.econbiz.de/10006719094
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Brand Dilution: When Do New Brands Hurt Existing Brands?
Pullig, Chris; Simmons, Carolyn J.; Netemeyer, Richard G. - In: Journal of marketing 70 (2006) 2, pp. 52-66
Persistent link: https://www.econbiz.de/10005917853
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Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
Hartline, Michael D.; Maxham III, James G.; McKee, Daryl O. - In: Journal of marketing 64 (2000) 2, pp. 35-50
Persistent link: https://www.econbiz.de/10005959606
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Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion
Biswas, Abhijit; Dutta, Sujay; Pullig, Chris - In: Journal of retailing 82 (2006) 3, pp. 245-258
Persistent link: https://www.econbiz.de/10007279921
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Salesforce automation systems: an exploratory examination of organizational factors associated with effective implementation and salesforce productivity
Pullig, Chris; Maxham, James G.; Hair, Joseph F. - In: Journal of business research : JBR 55 (2002) 5, pp. 401-416
Persistent link: https://www.econbiz.de/10006723905
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I’m Number One! Does Narcissism Impair Ethical Judgment Even for the Highly Religious?
Cooper, Marjorie J.; Pullig, Chris - In: Journal of business ethics : JOBE 112 (2013) 1, pp. 167-176
Persistent link: https://www.econbiz.de/10010063906
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Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
Kipnis, Eva; Broderick, Amanda J.; Demangeot, Catherine; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1186-1194
Persistent link: https://www.econbiz.de/10010119596