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An Exploration of the Quantity Surcharge Concept in Greece
Zotos, Yiorgos; Lysonski, Steven - In: European journal of marketing : EJM 27 (1993) 10, pp. 5-18
Persistent link: https://www.econbiz.de/10006106393
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Number 2 - Testing the SERVQUAL scale in the business-to-business sector: The case of ocean freight shipping service
Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash C. - In: The journal of services marketing 13 (1999) 2-3, pp. 132-150
Persistent link: https://www.econbiz.de/10007338121
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A Cross-National Investigation of Student Attitudes Toward Personal Selling: Implications for Marketing Education
Lysonski, Steven; Durvasula, Srinivas - In: Journal of marketing education : JME (1998), pp. 161-173
Persistent link: https://www.econbiz.de/10007352503
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PAPERS - Does Vanity Describe Other Cultures? A Cross-Cultural Examination of the Vanity Scale
Durvasula, Srinivas; Lysonski, Steven; Watson, John - In: Journal of consumer affairs : official publication of … 35 (2001) 1, pp. 180-199
Persistent link: https://www.econbiz.de/10006181602
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Cross-Cultural Generalizability of a Scale for Profiling Consumers' Decision-Making Styles
Durvasula, Srinivas; Lysonski, Steven; Andrews, J.Craig - In: Journal of consumer affairs : official publication of … 27 (1993) 1, pp. 55-65
Persistent link: https://www.econbiz.de/10006223854
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Should marketing managers be concerned about attitudes towards marketing and consumerism in New Zealand? A longitudinal view
Lysonski, Steven; Durvasula, Srinivas; Watson, John - In: European journal of marketing : EJM 37 (2003) 3, pp. 385-406
Persistent link: https://www.econbiz.de/10006084798
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Business-to-business marketing: Service recovery and customer satisfaction issues with ocean shipping lines
Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash C. - In: European journal of marketing : EJM 34 (2000) 3-4, pp. 433-452
Persistent link: https://www.econbiz.de/10006094566
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Assessing the Cross-national Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General
Durvasula, Srinivas; Andrews, J.Craig; Lysonski, Steven; … - In: Journal of consumer research : JCR ; an … 19 (1993) 4, pp. 626-636
Persistent link: https://www.econbiz.de/10006687974
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Cultural values and important possessions: a cross-cultural analysis
Watson, John; Lysonski, Steven; Gillan, Tamara; … - In: Journal of business research : JBR 55 (2002) 11, pp. 923-932
Persistent link: https://www.econbiz.de/10006722649
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B ORGANIZATIONAL BEHAVIOR - Cultural values and important possessions: A cross-cultural analysis Bz:100
Watson, John; Gillan, Tamara; Lysonski, Steven; … - In: Operations research, Management science : OR MS ; the … 43 (2003) 5, pp. 521-524
Persistent link: https://www.econbiz.de/10006505399