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Stern, Barbara B.
23
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14
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3
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2
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2
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Journal of advertising : official publication of the American Academy of Advertising
7
European journal of marketing : EJM
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of advertising research
3
Marketing theory
2
Psychology & marketing
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International marketing review
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
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OLC EcoSci
ECONIS (ZBW)
69
Other ZBW resources
10
BASE
3
USB Cologne (EcoSocSci)
3
RePEc
1
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The cultural codes of branding
Schroeder, Jonathan E.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 123-126
Persistent link: https://www.econbiz.de/10009870701
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2
Advertising comedy in electronic drama: The construct, theory and taxonomy
Stern, Barbara B.
- In:
European journal of marketing : EJM
30
(
1996
)
9
,
pp. 37-59
Persistent link: https://www.econbiz.de/10006102603
Saved in:
3
What Does Brand Mean? Historical-Analysis Method and Construct Definition
Stern, Barbara B.
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
2
,
pp. 216-223
Persistent link: https://www.econbiz.de/10006149004
Saved in:
4
Vulnerable Women on Screen and at Home: Soap Opera Consumption
Stern, Barbara B.
;
Russell, Cristel Antonia
;
Russell, …
- In:
Journal of macromarketing : examining the interactions …
25
(
2005
)
2
,
pp. 222-225
Persistent link: https://www.econbiz.de/10006873661
Saved in:
5
Feminist Literary Criticism and the Deconstruction of Ads: A Postmodern View of Advertising and Consumer Responses
Stern, Barbara B.
- In:
Journal of consumer research : JCR ; an …
19
(
1993
)
4
,
pp. 556-566
Persistent link: https://www.econbiz.de/10006687979
Saved in:
6
Sympathy and Empathy: Emotional Responses to Advertising Dramas
Edson Escalas, Jennifer
;
Stern, Barbara B.
- In:
Journal of consumer research : JCR ; an …
29
(
2003
)
4
,
pp. 566-578
Persistent link: https://www.econbiz.de/10006651174
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7
Deconstructive Strategy and Consumer Research: Concepts and Illustrative Exemplar
Stern, Barbara B.
- In:
Journal of consumer research : JCR ; an …
23
(
1996
)
2
,
pp. 136-147
Persistent link: https://www.econbiz.de/10006678559
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8
Consumer Myths: Frye's Taxonomy and the Structural Analysis of Consumption Text
Stern, Barbara B.
- In:
Journal of consumer research : JCR ; an …
22
(
1995
)
2
,
pp. 165-185
Persistent link: https://www.econbiz.de/10006680170
Saved in:
9
Classical and Vignette Television Advertising Dramas: Structural Models, Formal Analysis, and Consumer Effects
Stern, Barbara B.
- In:
Journal of consumer research : JCR ; an …
20
(
1994
)
4
,
pp. 601-615
Persistent link: https://www.econbiz.de/10006684231
Saved in:
10
The Importance of Being Ernest: Commemorating Dichter's Contribution to Advertising Research
Stern, Barbara B.
- In:
Journal of advertising research
44
(
2004
)
2
,
pp. 165-169
Persistent link: https://www.econbiz.de/10006504458
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