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Guest editorial International marketing in the Asia-Pacific region
Chao, Paul; Samiee, Saeed; Yip, Leslie S.C. - In: International marketing review 21 (2004) 3, pp. 243-246
Persistent link: https://www.econbiz.de/10006245478
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Perceptual difference of dependence and its impact on conflict in marketing channels in China: An empirical study with two-sided data
Zhou, Nan; Zhuang, Guijun; Yip, Leslie Sai-chung - In: Industrial marketing management : the international … 36 (2007) 3, pp. 309-321
Persistent link: https://www.econbiz.de/10007611545
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Impact of Country-of-Origin Dimensions on Product Quality and Design Quality Perceptions
Chao, Paul - In: Journal of business research : JBR 42 (1998) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10006733634
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Modeling market orientation and organizational antecedents in a social marketing context: Evidence from China
Zhou, Yanfeng; Chao, Paul; Huang, Guang - In: International marketing review 26 (2009) 3, pp. 256-274
Persistent link: https://www.econbiz.de/10008259432
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Managing technology transfer in multinational corporations
Lai, Wen-hsiang; Chao, Paul - In: International journal of Chinese culture and management … 1 (2007/08) 3, pp. 261-273
Persistent link: https://www.econbiz.de/10009888663
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Information search and efficiency of consumer choices of new cars: Country-of-origin effects
Chao, Paul; Gupta, Pola B. - In: International marketing review 12 (1995) 6, pp. 47-59
Persistent link: https://www.econbiz.de/10006327714
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Consumer Profiles and Perceptions: Country-of-origin Effects
Chao, Paul; Rajendran, K.N. - In: International marketing review 10 (1993) 2, pp. 22-39
Persistent link: https://www.econbiz.de/10006355114
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Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product
Chao, Paul - In: Journal of international business studies : JIBS ; a … 24 (1993) 2, pp. 291-306
Persistent link: https://www.econbiz.de/10005916294
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Celebrity and foreign brand name as moderators of country-of-origin effects
Chao, Paul; Wührer, Gethard; Werani, Thomas - In: International journal of advertising : the quarterly … 24 (2005) 2, pp. 173-192
Persistent link: https://www.econbiz.de/10008116687
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ARTICLES - The Moderating Effects of Country of Assembly, Country of Parts, and Country of Design on Hybrid Product Evaluations
Chao, Paul - In: Journal of advertising : official publication of the … 30 (2001) 4, pp. 67-82
Persistent link: https://www.econbiz.de/10008119317