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The Contribution of Changes in Advertising Expenditures to Earnings and Market Values
Graham, Roger C.; Frankenberger, Kristina D. - In: Journal of business research : JBR 50 (2000) 2, pp. 149-156
Persistent link: https://www.econbiz.de/10006727744
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Should firms increase advertising expenditures during recessions? : Report No. 03-113
Frankenberger, Kristina D.; Graham, Roger C. - In: MSI reports : working paper series (2003) 3, pp. 65-85
Persistent link: https://www.econbiz.de/10009893394
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Segmenting Teens for AIDS Preventive Behaviors with Implications for Marketing Communications
Frankenberger, Kristina D.; Sukhdial, Ajay S. - In: Journal of public policy & marketing : JPP & M ; an … 13 (1994) 1, pp. 133-150
Persistent link: https://www.econbiz.de/10007091672
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Using Behavioral Decision Theory to Assess Advertisement Recognition Tasks by Level of Difficulty
Frankenberger, Kristina D.; Albaum, Gerald S. - In: Psychology & marketing 14 (1997) 2, pp. 145-162
Persistent link: https://www.econbiz.de/10006999528
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Does Consumer Knowledge Affect Consumer Responses to Advertised Reference Price Claims?
Frankenberger, Kristina D.; Liu, Ruiming - In: Psychology & marketing 11 (1994) 3, pp. 235-252
Persistent link: https://www.econbiz.de/10007010093
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Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information
Argo, Jennifer J.; White, Katherine; Dahl, Darren W. - In: Journal of consumer research : JCR ; an … 33 (2006) 1, pp. 99-108
Persistent link: https://www.econbiz.de/10007274221
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Effects of Color as an Executional Cue in Advertising: They're in the Shade
Gorn, Gerald J.; Chattopadhy, Amitava; Yi, Tracey; … - In: Management science : journal of the Institute for … 43 (1997) 10, pp. 1387-1400
Persistent link: https://www.econbiz.de/10006100258
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The Influence of a Mere Social Presence in a Retail Context
Argo, Jennifer J.; Dahl, Darren W.; Manchanda, Rajesh V. - In: Journal of consumer research : JCR ; an … 32 (2005) 2, pp. 207-212
Persistent link: https://www.econbiz.de/10006642822
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Designing the Solution: The Impact of Constraints on Consumers' Creativity
Moreau, C.Page; Dahl, Darren W. - In: Journal of consumer research : JCR ; an … 32 (2005) 1, pp. 13-22
Persistent link: https://www.econbiz.de/10006643661
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The Promotion Affect Scale: Defining the Affective Dimensions of Promotion
Honea, Heather; Dahl, Darren W. - In: Journal of business research : JBR 58 (2005) 4, pp. 543
Persistent link: https://www.econbiz.de/10006713933