Does Consumer Knowledge Affect Consumer Responses to Advertised Reference Price Claims?
| Year of publication: |
1994
|
|---|---|
| Authors: | Frankenberger, Kristina D. ; Liu, Ruiming |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 11.1994, 3, p. 235-252
|