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The Effect of Making a Prediction about the Outcome of a Consumption Experience on the Enjoyment of That Experience
Mandel, Naomi; Nowlis, Stephen M. - In: Journal of consumer research : JCR ; an … 35 (2008) 1, pp. 9-20
Persistent link: https://www.econbiz.de/10008064341
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The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained and Unrestrained Eaters
Scott, Maura L.; Nowlis, Stephen M.; Mandel, Naomi; … - In: Journal of consumer research : JCR ; an … 35 (2008) 3, pp. 391-405
Persistent link: https://www.econbiz.de/10008109413
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The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.; McCabe, Deborah Brown; Howley, … - In: Journal of marketing theory and practice 18 (2010) 2, pp. 191-208
Persistent link: https://www.econbiz.de/10009884942
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Learning Why We Buy: An Experiential Project for the Consumer Behavior Course
Morgan, Felicia N.; McCabe, Deborah Brown - In: Journal of marketing education : JME 34 (2012) 2, pp. 140-156
Persistent link: https://www.econbiz.de/10010002006
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Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth: Are All Forms of Word-of-Mouth Equally Influential?
Meuter, Matthew L.; McCabe, Deborah Brown; Curran, James M. - In: Services marketing quarterly 34 (2013) 3, pp. 240-256
Persistent link: https://www.econbiz.de/10010137709
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Reflections - Debiasing Insights from Process Tests
Kahn, Barbara E.; Luce, Mary Frances; Nowlis, Stephen M. - In: Journal of consumer research : JCR ; an … 33 (2006) 1, pp. 131-138
Persistent link: https://www.econbiz.de/10007274217
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The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs
Nowlis, Stephen M.; Shiv, Baba - In: Journal of marketing research : JMR 42 (2005) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10006644321
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The Effect of Distractions While Tasting a Food Sample: The Interplay of Informational and Affective Components in Subsequent Choice
Shiv, Baba; Nowlis, Stephen M. - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 599-608
Persistent link: https://www.econbiz.de/10006645059
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To Buy or Not to Buy: Response Mode Effects on Consumer Choice
Dhar, Ravi; Nowlis, Stephen M. - In: Journal of marketing research : JMR 41 (2004) 4, pp. 423-432
Persistent link: https://www.econbiz.de/10006645678
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Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments
Nowlis, Stephen M.; Kahn, Barbara E.; Dhar, Ravi - In: Journal of consumer research : JCR ; an … 29 (2002) 3, pp. 319-334
Persistent link: https://www.econbiz.de/10006652496