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The Malleable Self: The Role o...
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Aaker, Jennifer L.
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Briley, Donnel A.
2
Lee, Angela Y.
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Williams, Patti
2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing research : JMR
5
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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OLC EcoSci
ECONIS (ZBW)
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1
When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments
Briley, Donnel A.
;
Aaker, Jennifer L.
- In:
Journal of marketing research : JMR
43
(
2006
)
3
,
pp. 395-408
Persistent link: https://www.econbiz.de/10007270430
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2
Understanding Regulatory Fit
Aaker, Jennifer L.
;
Lee, Angela Y.
- In:
Journal of marketing research : JMR
43
(
2006
)
1
,
pp. 15-19
Persistent link: https://www.econbiz.de/10006640834
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3
Two Roads to Updating Brand Personality Impressions: Trait Versus Evaluative Inferencing
Johar, Gita Venkataramani
;
Sengupta, Jaideep
;
Aaker, …
- In:
Journal of marketing research : JMR
42
(
2005
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10006642899
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4
Can Mixed Emotions Peacefully Coexist?
Williams, Patti
;
Aaker, Jennifer L.
- In:
Journal of consumer research : JCR ; an …
28
(
2002
)
4
,
pp. 636-649
Persistent link: https://www.econbiz.de/10006655418
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5
"I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
Aaker, Jennifer L.
;
Lee, Angela Y.
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10006658651
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6
Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes
Aaker, Jennifer L.
- In:
Journal of consumer research : JCR ; an …
26
(
2000
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10006663316
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7
Empathy versus Pride: The Influence of Emotional Appeals across Cultures
Aaker, Jennifer L.
;
Williams, Patti
- In:
Journal of consumer research : JCR ; an …
25
(
1998
)
3
,
pp. 241-261
Persistent link: https://www.econbiz.de/10006668399
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8
The Effect of Cultural Orientation on Persuasion
Aaker, Jennifer L.
;
Maheswaran, Durairaj
- In:
Journal of consumer research : JCR ; an …
24
(
1997
)
3
,
pp. 315-328
Persistent link: https://www.econbiz.de/10006672245
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9
Dimensions of Brand Personality
Aaker, Jennifer L.
- In:
Journal of marketing research : JMR
34
(
1997
)
3
,
pp. 347-356
Persistent link: https://www.econbiz.de/10006673518
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10
Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention
Mogilner, Cassie
;
Aaker, Jennifer L.
;
Pennington, Ginger L.
- In:
Journal of consumer research : JCR ; an …
34
(
2008
)
5
,
pp. 670-681
Persistent link: https://www.econbiz.de/10007906633
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