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Bearden, William O.
41
Money, R.Bruce
14
Hardesty, David M.
11
Rose, Randall L.
6
Carlson, Jay P.
5
Haws, Kelly L.
5
Manning, Kenneth C.
4
Nevins, Jennifer L.
4
Graham, John L.
3
Hewett, Kelly
3
Kirca, Ahmet H.
3
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3
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2
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2
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2
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2
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2
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1
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1
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1
Money, R. Bruce
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1
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1
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1
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Journal of business research : JBR
10
Journal of the Academy of Marketing Science
8
Journal of retailing
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing
3
Journal of world business : JWB
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
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1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing research : a magazine of management and applications
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Operations research, Management science : OR MS ; the international literature digest
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Sloan management review
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OLC EcoSci
ECONIS (ZBW)
49
RePEc
16
USB Cologne (EcoSocSci)
9
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A Measure of Long-Term Orientation: Development and Validation
Bearden, William O.
;
Money, R.Bruce
;
Nevins, Jennifer L.
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
3
,
pp. 456-467
Persistent link: https://www.econbiz.de/10007263738
Saved in:
2
Performance implications of distributor effectiveness, trust, and culture in import channels of distribution
Nevins, Jennifer L.
;
Money, R.Bruce
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10007893879
Saved in:
3
Ethical Values and Long-term Orientation
Nevins, Jennifer L.
;
Bearden, William O.
;
Money, Bruce
- In:
Journal of business ethics : JOBE
71
(
2007
)
3
,
pp. 261-274
Persistent link: https://www.econbiz.de/10007593794
Saved in:
4
Performance implications of distributor effectiveness, trust, and culture in import channels of distribution
Nevins, Jennifer L.
;
Money, R. Bruce
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10008880095
Saved in:
5
ARTICLES - The Response of the 'New Consumer' to Promotion in the Transition Economies of the Former Soviet Bloc
Money, R.Bruce
;
Colton, Deborah
- In:
Journal of world business : JWB
35
(
2000
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10005895823
Saved in:
6
Purchasing processes and characteristics of industrial service buyers in the U.S. and Japan
Roth, Martin S.
;
Money, R.Bruce
;
Madden, Thomas J.
- In:
Journal of world business : JWB
39
(
2004
)
2
,
pp. 183-198
Persistent link: https://www.econbiz.de/10005883995
Saved in:
7
Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful? This article investigates the effect of negative information about a celebrity endo...
Money, R.Bruce
;
Shimp, Terence A.
;
Sakano, Tomoaki
- In:
Journal of advertising research
46
(
2006
)
1
,
pp. 113-123
Persistent link: https://www.econbiz.de/10007378748
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8
An Exploration of the Moderating Role of Buyer Corporate Culture in Industrial Buyer-Seller Relationships
Hewett, Kelly
;
Money, R.Bruce
;
Sharma, Subhash
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
3
,
pp. 229-239
Persistent link: https://www.econbiz.de/10006151587
Saved in:
9
Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan
Money, R.Bruce
;
Gilly, Mary C.
;
Graham, John L.
- In:
Journal of marketing
62
(
1998
)
4
,
pp. 76-87
Persistent link: https://www.econbiz.de/10005973271
Saved in:
10
Word-of-mouth promotion and switching behavior in Japanese and American business-to-business service clients
Money, R.Bruce
- In:
Journal of business research : JBR
57
(
2004
)
3
,
pp. 297-305
Persistent link: https://www.econbiz.de/10006719050
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