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Assessing Three Sources of Misresponse to Reversed Likert Items
Swain, Scott D.; Weathers, Danny; Niedrich, Ronald W. - In: Journal of marketing research : JMR 45 (2008) 1, pp. 116
Persistent link: https://www.econbiz.de/10007894077
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Specifying Price Judgments with Range-Frequency Theory in Models of Brand Choice
Niedrich, Ronald W.; Weathers, Danny; Hill, R.Carter; … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 693-702
Persistent link: https://www.econbiz.de/10008307889
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Reference Price and Price Perceptions: A Comparison of Alternative Models
Niedrich, Ronald W.; Sharma, Subhash; Wedell, Douglas H. - In: Journal of consumer research : JCR ; an … 28 (2001) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10006656191
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Assessing generalizability of scales used in cross-national research
Sharma, Subhash; Weathers, Danny - In: International journal of research in marketing : IJRM ; … 20 (2003) 3, pp. 287
Persistent link: https://www.econbiz.de/10006168847
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Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods
Weathers, Danny; Sharma, Subhash; Wood, Stacy L. - In: Journal of retailing 83 (2007) 4, pp. 393-402
Persistent link: https://www.econbiz.de/10007883836
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The dimensional stability of the standards used in the disconfirmation paradigm
Niedrich, Ronald W.; Kiryanova, Elena; Black, William C. - In: Journal of retailing 81 (2005) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10006607427
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The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model
Niedrich, Ronald W.; Swain, Scott D. - In: Journal of the Academy of Marketing Science 31 (2003) 4, pp. 468-480
Persistent link: https://www.econbiz.de/10006150952
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The influence of seller strategy on the winning price in online auctions: A moderated mediation model
Reynolds, Kristy E.; Gilkeson, James H.; Niedrich, Ronald W. - In: Journal of business research : JBR 62 (2009) 1, pp. 22-30
Persistent link: https://www.econbiz.de/10008162094
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Cause-Relating Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions
Folse, Judith Anne Garretson; Niedrich, Ronald W.; … - In: Journal of retailing 86 (2010) 4, pp. 295-310
Persistent link: https://www.econbiz.de/10008735097
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A Framework for Monitoring Customer Satisfaction: An Empirical Illustration - Systematically monitor customer satisfaction over time
Sharrna, Subhash; Niedrich, Ronald W.; Dobbins, Greg - In: Industrial marketing management : the international … 28 (1999) 3, pp. 231-244
Persistent link: https://www.econbiz.de/10006298626