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Henry, Harry
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
Journal of the Market Research Society : JMRS
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OLC EcoSci
ECONIS (ZBW)
12
USB Cologne (EcoSocSci)
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Thoughts on readership research
Henry, Harry
- In:
Journal of the Market Research Society : JMRS
38
(
1996
)
4
,
pp. 319-328
Persistent link: https://www.econbiz.de/10006706095
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MEDIA ECONOMICS - Some determinants of adspend - Why it's relation to ad volume differs for TV and Press.
Henry, Harry
- In:
ADMAP : for decisionmakers in advertising, marketing, …
37
(
2002
)
11
,
pp. 25-26
Persistent link: https://www.econbiz.de/10006765216
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