MEDIA ECONOMICS - Some determinants of adspend - Why it's relation to ad volume differs for TV and Press.
| Year of publication: |
2002
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| Authors: | Henry, Harry |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 37.2002, 11, p. 25-26
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