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Bayesian Statistics and Marketing - A critical review of Bayesian methods and application to marketing problems.
Rossi, Peter E.; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 22 (2003) 3, pp. 304-328
Persistent link: https://www.econbiz.de/10006885938
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Modeling Consumer Demand for Variety - A translated nonlinear utility function is used to derive an economic model for the simultaneous demand for multiple varieties.
Kim, Jaehwan; Allenby, Greg M.; Rossi, Peter E. - In: Marketing science : the marketing journal of the … 21 (2002) 3, pp. 229-250
Persistent link: https://www.econbiz.de/10006893277
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Applications and Case Studies - Overcoming Scale Usage Heterogeneity: A Bayesian Hierarchical Approach
Rossi, Peter E.; Gilula, Zvj; Allenby, Greg M. - In: Journal of the American Statistical Association : JASA 96 (2001) 453, pp. 20-31
Persistent link: https://www.econbiz.de/10006621334
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General - Statistics and Marketing
Rossi, Peter E.; Allenby, Greg M. - In: Journal of the American Statistical Association : JASA 95 (2000) 450, pp. 635-637
Persistent link: https://www.econbiz.de/10006623999
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A Bayesian Approach to Estimating Household Parameters
Rossi, Peter E.; Allenby, Greg M. - In: Journal of marketing research : JMR 30 (1993) 2, pp. 171-182
Persistent link: https://www.econbiz.de/10006690598
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The Value of Purchase History Data in Target Marketing
Rossi, Peter E.; McCulloch, Robert E.; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 15 (1996) 4, pp. 321-340
Persistent link: https://www.econbiz.de/10006930827
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Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
Allenby, Greg M.; Garratt, Mark J.; Rossi, Peter E. - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10008375654
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Product attributes and models of multiple discreteness
Kim, Jaehwan; Allenby, Greg M.; Rossi, Peter E. - In: Journal of econometrics 138 (2007) 1, pp. 208-230
Persistent link: https://www.econbiz.de/10007615314
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The HB Revolution - How Bayesian methods have changed the face of marketing research.
Allenby, Greg M.; Bakken, David G.; Rossi, Peter E. - In: Marketing research : a magazine of management and … 16 (2004) 2, pp. 20-25
Persistent link: https://www.econbiz.de/10007101187
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Estimating Heterogeneous EBA and Economic Screening Rule Choice Models
Gilbride, Timothy J.; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 25 (2006) 5, pp. 494-509
Persistent link: https://www.econbiz.de/10007376824