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Allenby, Greg M.
46
Rossi, Peter E.
38
Arora, Neeraj
5
Fennell, Geraldine
5
Polson, Nicholas G.
5
Dubé, Jean-Pierre
4
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4
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4
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4
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4
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3
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3
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3
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3
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2
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1
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1
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1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of marketing research : JMR
17
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
8
Journal of econometrics
6
Marketing research : a magazine of management and applications
5
Journal of the American Statistical Association : JASA
4
Operations research, Management science : OR MS ; the international literature digest
3
Working paper / National Bureau of Economic Research, Inc
3
Econometric theory
1
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic theory
1
Journal of political economy
1
Journal of the Academy of Marketing Science
1
The American economic review
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The review of economics and statistics
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OLC EcoSci
ECONIS (ZBW)
210
RePEc
58
EconStor
3
USB Cologne (EcoSocSci)
3
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1
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1
Bayesian Statistics and Marketing - A critical review of Bayesian methods and application to marketing problems.
Rossi, Peter E.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
22
(
2003
)
3
,
pp. 304-328
Persistent link: https://www.econbiz.de/10006885938
Saved in:
2
Modeling Consumer Demand for Variety - A translated nonlinear utility function is used to derive an economic model for the simultaneous demand for multiple varieties.
Kim, Jaehwan
;
Allenby, Greg M.
;
Rossi, Peter E.
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
3
,
pp. 229-250
Persistent link: https://www.econbiz.de/10006893277
Saved in:
3
Applications and Case Studies - Overcoming Scale Usage Heterogeneity: A Bayesian Hierarchical Approach
Rossi, Peter E.
;
Gilula, Zvj
;
Allenby, Greg M.
- In:
Journal of the American Statistical Association : JASA
96
(
2001
)
453
,
pp. 20-31
Persistent link: https://www.econbiz.de/10006621334
Saved in:
4
General - Statistics and Marketing
Rossi, Peter E.
;
Allenby, Greg M.
- In:
Journal of the American Statistical Association : JASA
95
(
2000
)
450
,
pp. 635-637
Persistent link: https://www.econbiz.de/10006623999
Saved in:
5
A Bayesian Approach to Estimating Household Parameters
Rossi, Peter E.
;
Allenby, Greg M.
- In:
Journal of marketing research : JMR
30
(
1993
)
2
,
pp. 171-182
Persistent link: https://www.econbiz.de/10006690598
Saved in:
6
The Value of Purchase History Data in Target Marketing
Rossi, Peter E.
;
McCulloch, Robert E.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
15
(
1996
)
4
,
pp. 321-340
Persistent link: https://www.econbiz.de/10006930827
Saved in:
7
Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
Allenby, Greg M.
;
Garratt, Mark J.
;
Rossi, Peter E.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10008375654
Saved in:
8
Product attributes and models of multiple discreteness
Kim, Jaehwan
;
Allenby, Greg M.
;
Rossi, Peter E.
- In:
Journal of econometrics
138
(
2007
)
1
,
pp. 208-230
Persistent link: https://www.econbiz.de/10007615314
Saved in:
9
The HB Revolution - How Bayesian methods have changed the face of marketing research.
Allenby, Greg M.
;
Bakken, David G.
;
Rossi, Peter E.
- In:
Marketing research : a magazine of management and …
16
(
2004
)
2
,
pp. 20-25
Persistent link: https://www.econbiz.de/10007101187
Saved in:
10
Estimating Heterogeneous EBA and Economic Screening Rule Choice Models
Gilbride, Timothy J.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
25
(
2006
)
5
,
pp. 494-509
Persistent link: https://www.econbiz.de/10007376824
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