Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
| Year of publication: |
2010
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| Authors: | Allenby, Greg M. ; Garratt, Mark J. ; Rossi, Peter E. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 29.2010, 1 (27.1.), p. 1-18
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