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27
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26
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1
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Mick, David Glen
16
Broniarczyk, Susan M.
9
Fournier, Susan
4
McQuarrie, Edward F.
4
Alba, Joseph W.
3
Dobscha, Susan
2
Gershoff, Andrew D.
2
McAlister, Leigh
2
Ratneshwar, S.
2
West, Patricia M.
2
Baglioni, Anthony J.
1
Bateman, Thomas S.
1
Burroughs, James E.
1
Cotte, June
1
Faure, Corinne
1
Glen Mick, David
1
Goodman, Joseph K.
1
Graham, Jesse
1
Griffin, Jill G.
1
Haidt, Jonathan
1
Hoyer, Wayne D.
1
Huffman, Cynthia
1
Kahn, Barbara E.
1
Lutz, Richard J.
1
Mcalister, Leigh
1
Morales, Andrea
1
Shimp, Terence A.
1
Spiller, Stephen A.
1
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1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of marketing research : JMR
3
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing
1
MSI reports : working paper series
1
Social justice research
1
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OLC EcoSci
ECONIS (ZBW)
57
RePEc
20
USB Cologne (EcoSocSci)
3
Other ZBW resources
3
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1
When Morality Opposes Justice: Conservatives Have Moral Intuitions that Liberals may not Recognize
Haidt, Jonathan
;
Graham, Jesse
- In:
Social justice research
20
(
2007
)
1
,
pp. 98
Persistent link: https://www.econbiz.de/10007737380
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2
Help or hinder? When recommendation signage expands consideration sets and heightens decision difficulty
Goodman, Joseph K.
;
Broniarczyk, Susan M.
;
Griffin, Jill G.
- In:
Journal of consumer psychology : the official journal …
23
(
2013
)
2
,
pp. 165-174
Persistent link: https://www.econbiz.de/10010094813
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3
Perceptions of assortment variety: The effects of congruency between consumers#8217 internal and retailers#8217 external organization
Morales, Andrea
;
Kahn, Barbara E.
;
Mcalister, Leigh
; …
- In:
Journal of retailing
81
(
2005
)
2
,
pp. 159
Persistent link: https://www.econbiz.de/10006607074
Saved in:
4
The Reciprocal Effects of Brand Equity and Trivial Attributes
Broniarczyk, Susan M.
;
Gershoff, Andrew D.
- In:
Journal of marketing research : JMR
40
(
2003
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10006650432
Saved in:
5
Recommendation or Evaluation? Task Sensitivity in Information Source Selection
Gershoff, Andrew D.
;
Broniarczyk, Susan M.
;
West, …
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
3
,
pp. 418-438
Persistent link: https://www.econbiz.de/10006656187
Saved in:
6
Integrating Multiple Opinions: The Role of Aspiration Level on Consumer Response to Critic Consensus
West, Patricia M.
;
Broniarczyk, Susan M.
- In:
Journal of consumer research : JCR ; an …
25
(
1998
)
1
,
pp. 38-51
Persistent link: https://www.econbiz.de/10006670269
Saved in:
7
Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction
Broniarczyk, Susan M.
;
Hoyer, Wayne D.
;
McAlister, Leigh
- In:
Journal of marketing research : JMR
35
(
1998
)
2
,
pp. 166-176
Persistent link: https://www.econbiz.de/10006670700
Saved in:
8
The Role of Consumers' Intuitions in Inference Making
Broniarczyk, Susan M.
;
Alba, Joseph W.
- In:
Journal of consumer research : JCR ; an …
21
(
1994
)
3
,
pp. 393-407
Persistent link: https://www.econbiz.de/10006684198
Saved in:
9
The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data
Alba, Joseph W.
;
Broniarczyk, Susan M.
;
Shimp, Terence A.
; …
- In:
Journal of consumer research : JCR ; an …
21
(
1994
)
2
,
pp. 219-235
Persistent link: https://www.econbiz.de/10006684210
Saved in:
10
The Importance of the Brand in Brand Extension
Broniarczyk, Susan M.
;
Alba, Joseph W.
- In:
Journal of marketing research : JMR
31
(
1994
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10006687054
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