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Is a central tendency error inherent in the use of semantic differential scales in different cultures?
Yu, Julie H.; Albaum, Gerald; Swenson, Michael - In: International journal of market research : JMRS ; the … 45 (2003) 2, pp. 213-228
Persistent link: https://www.econbiz.de/10006694657
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Sovereignty change influences on consumer ethnocentrism and product preferences: Hong Kong revisited one year later
Yu, Julie H.; Albaum, Gerald - In: Journal of business research : JBR 55 (2002) 11, pp. 891-900
Persistent link: https://www.econbiz.de/10006722653
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Simple rating scale formats: Exploring extreme response
Albaum, Gerald; Roster, Catherine; Yu, Julie H.; … - In: International journal of market research : JMRS ; the … 49 (2007) 5, pp. 633-650
Persistent link: https://www.econbiz.de/10007871340
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Unfolding large-scale marketing data
Ho, Ying; Chung, Yuho; Lau, Kin-nam - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 119-133
Persistent link: https://www.econbiz.de/10008427707
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Tension and trust in international business negotiations: American executives negotiating with Chinese executives
Lee, Kam-hon; Yang, Guang; Graham, John L. - In: Journal of international business studies : JIBS ; a … 37 (2006) 5, pp. 623-641
Persistent link: https://www.econbiz.de/10007283781
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Christ and Business Culture: A Study of Christian Executives in Hong Kong
Lee, Kam-hon; Mccann, Dennis P.; Ching, Maryann - In: Journal of business ethics : JOBE 43 (2003) 1, pp. 103-110
Persistent link: https://www.econbiz.de/10006890169
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Moral consideration and strategic management moves: The Chinese case
Lee, Kam-hon - In: Management decision : MD 34 (1996) 9, pp. 65-70
Persistent link: https://www.econbiz.de/10006588771