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Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?
Homburg, Christian; Artz, Martin; Wieseke, Jan - In: Journal of marketing 76 (2012) 3, pp. 56-78
Persistent link: https://www.econbiz.de/10009972106
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The Influence of New Product Preannouncements on Shareholder Value: An Empirical Analysis
Homburg, Christian; Artz, Martin; Seifried, Jan - In: Journal of business economics : JBE 79 (2009) 6, pp. 751-780
Persistent link: https://www.econbiz.de/10008263839
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Mannheim Performancemaße zur Leistungsbewertung von Managern in Marketing und Vertrieb: Ergebnisse einer branchenübergreifenden empirischen Studie
Homburg, Christian; Artz, Martin - In: Controlling : Zeitschrift für erfolgsorientierte … 22 (2010) 8, pp. 448-456
Persistent link: https://www.econbiz.de/10008454366
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Performance-measurement system design and functional strategic decision influence: The role of performance-measure properties
Artz, Martin; Homburg, Christian; Rajab, Thomas - In: Accounting, organizations and society : an … 37 (2012) 7, pp. 445-461
Persistent link: https://www.econbiz.de/10010018138
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Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge
Homburg, Christian; Wieseke, Jan; Bornemann, Torsten - In: Journal of marketing 73 (2009) 4, pp. 64-81
Persistent link: https://www.econbiz.de/10008271557
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General alliance experience, uncertainty, and marketing alliance governance mode choice
Homburg, Christian; Wieseke, Jan; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 141-159
Persistent link: https://www.econbiz.de/10008392820
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Social Identity and the Service — Profit Chain
Homburg, Christian; Wieseke, Jan; Hoyer, Wayne D. - In: Journal of marketing 73 (2009) 2, pp. 38-54
Persistent link: https://www.econbiz.de/10008226640
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Incentivizing CEOs to build customer- and employee-firm relations for higher customer satisfaction and firm value
Luo, Xueming; Wieseke, Jan; Homburg, Christian - In: Journal of the Academy of Marketing Science 40 (2012) 6, pp. 745-759
Persistent link: https://www.econbiz.de/10010035300
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Understanding the adoption of new brands through salespeople: a multilevel framework
Wieseke, Jan; Homburg, Christian; Lee, Nick - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 278
Persistent link: https://www.econbiz.de/10008052702
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When salespeople develop negative headquarters stereotypes: performance effects and managerial remedies
Homburg, Christian; Wieseke, Jan; Lukas, Bryan A.; … - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 664-683
Persistent link: https://www.econbiz.de/10009263506