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Mittal, Vikas
30
Ross Jr, William T.
13
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4
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3
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3
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3
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3
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing
7
Journal of marketing research : JMR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Marketing research : a magazine of management and applications
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Interfaces : the INFORMS journal on the practice of operations research
2
Journal of retailing
2
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1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of service research : JSR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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OLC EcoSci
ECONIS (ZBW)
184
RePEc
13
BASE
7
Other ZBW resources
6
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1
The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions
Mittal, Vikas
;
Ross Jr, William T.
;
Baldasare, Patrick M.
- In:
Journal of marketing
62
(
1998
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10005979233
Saved in:
2
The Role of Attributions in Customer Satisfaction: A Reexamination
Tsiros, Michael
;
Mittal, Vikas
;
Ross Jr, William T.
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
2
,
pp. 476-483
Persistent link: https://www.econbiz.de/10006645527
Saved in:
3
The Role of Issue Valence and Issue Capability in Determining Effort Investment
Mittal, Vikas
;
Ross Jr, William T.
;
Tsiros, Michael
- In:
Journal of marketing research : JMR
39
(
2002
)
4
,
pp. 455-468
Persistent link: https://www.econbiz.de/10006652716
Saved in:
4
Do logo redesigns help or hurt your brand? The role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-85
Persistent link: https://www.econbiz.de/10008406321
Saved in:
5
How re-designing angular logos to be rounded shapes brand attitude: consumer brand commitment and self-construal
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 438-448
Persistent link: https://www.econbiz.de/10009965464
Saved in:
6
How political identity and charity positioning increase donations: Insights from Moral Foundations Theory
Winterich, Karen Page
;
Zhang, Yinlong
;
Mittal, Vikas
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 346-354
Persistent link: https://www.econbiz.de/10010050358
Saved in:
7
Commitment and Its Consequences in the American Agency System of Selling Insurance
Anderson, Erin
;
Ross Jr, William T.
;
Weitz, Barton
- In:
The journal of risk and insurance : the journal of the …
65
(
1998
)
4
,
pp. 637-670
Persistent link: https://www.econbiz.de/10007346053
Saved in:
8
Tradeoffs Between Price and Quality: How a Value Index Affects Preference Formation
Creyer, Elizabeth H.
;
Ross Jr, William T.
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
2
,
pp. 280-302
Persistent link: https://www.econbiz.de/10007364719
Saved in:
9
Social Contracts and Marketing Ethics
Dunfee, Thomas W.
;
Smith, N.Craig
;
Ross Jr, William T.
- In:
Journal of marketing
63
(
1999
)
3
,
pp. 14-32
Persistent link: https://www.econbiz.de/10005966972
Saved in:
10
Performance in Principal-Agent Dyads: The Causes and Consequences of Perceived Asymmetry of Commitment to the Relationship
Ross Jr, William T.
;
Anderson, Erin
;
Weitz, Barton
- In:
Management science : journal of the Institute for …
43
(
1997
)
5
,
pp. 680-704
Persistent link: https://www.econbiz.de/10006100393
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