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Cornwell, T. Bettina
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ECONIS (ZBW)
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Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10008769032
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Memory for Sponsorship Relationships: A Critical Juncture in Thinking
Cornwell, T. Bettina
;
Humphreys, Michael S.
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 394-407
Persistent link: https://www.econbiz.de/10010101364
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Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 117-122
Persistent link: https://www.econbiz.de/10009819607
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Sponsorship-linked marketing: a set of research propositions
Nickell, David
;
Cornwell, T. Bettina
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 577-590
Persistent link: https://www.econbiz.de/10009340300
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5
Celebrity endorsement, brand credibility and brand equity
Spry, Amanda
;
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 882-910
Persistent link: https://www.econbiz.de/10009029571
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Triple acculturation: The role of African Americans in the consumer acculturation of Kenyan immigrants
Wamwara-Mbugua, L. Wakiuru
;
Cornwell, T. Bettina
; …
- In:
Journal of business research : JBR
61
(
2008
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10008880242
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