Celebrity endorsement, brand credibility and brand equity
Year of publication: |
2011
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Authors: | Spry, Amanda ; Pappu, Ravi ; Cornwell, T. Bettina |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 45.2011, 6 (31.5.), p. 882-910
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Saved in:
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