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The Influence of Corporate Character on Customers and Employees: Exploring Similarities and Differences
Chun, Rosa; Davies, Gary - In: Journal of the Academy of Marketing Science 34 (2006) 2, pp. 138-146
Persistent link: https://www.econbiz.de/10006149012
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The effect of merger on employee views of corporate reputation: Time and space dependent theory
Chun, Rosa; Davies, Gary - In: Industrial marketing management : the international … 39 (2010) 5, pp. 721-728
Persistent link: https://www.econbiz.de/10008433468
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Employee as symbol: stereotypical age effects on corporate brand associations
Davies, Gary; Chun, Rosa - In: European journal of marketing : EJM 46 (2012) 5, pp. 663-684
Persistent link: https://www.econbiz.de/10009974229
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A reputational perspective on mergers
Davies, Gary; Chun, Rosa - In: Advances in mergers and acquisitions 3 (2004), pp. 131-148
Persistent link: https://www.econbiz.de/10009924561
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The Use of Metaphor in the Exploration of the Brand Concept
Davies, Gary; Chun, Rosa - In: Journal of marketing management : MM 19 (2003) 1-2, pp. 45-72
Persistent link: https://www.econbiz.de/10006969535
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Ethical Character and Virtue of Organizations: An Empirical Assessment and Strategic Implications
Chun, Rosa - In: Journal of business ethics : JOBE 57 (2005) 3, pp. 269-284
Persistent link: https://www.econbiz.de/10006877281
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Innovation and Reputation: An Ethical Character Perspective
Chun, Rosa - In: Creativity and innovation management 15 (2006) 1, pp. 63-73
Persistent link: https://www.econbiz.de/10007225554
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Pioneer Brand Advantage and Consumer Behavior: A Conceptual Framework and Propositional Inventory
Alpert, Frank H.; Kamins, Michael A. - In: Journal of the Academy of Marketing Science 22 (1994) 3, pp. 244-253
Persistent link: https://www.econbiz.de/10006155374
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An Empirical Investigation of Consumer Memory, Attitude, and Perceptions Toward Pioneer and Follower Brands
Alpert, Frank H.; Kamins, Michael A. - In: Journal of marketing 59 (1995) 4, pp. 34-45
Persistent link: https://www.econbiz.de/10005995219
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Enough Is Enough! When Identification No Longer Prevents Negative Corporate Associations
Einwiller, Sabine A.; Fedorikhin, Alexander; Johnson, … - In: Journal of the Academy of Marketing Science 34 (2006) 2, pp. 185-194
Persistent link: https://www.econbiz.de/10006149007