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Cultural differences in, and influences on, consumers' propensity to adopt innovations
Singh, Sangeeta - In: International marketing review 23 (2006) 2, pp. 173-191
Persistent link: https://www.econbiz.de/10006227807
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Overcoming skepticism towards cause related claims: the case of Norway
Singh, Sangeeta; Kristensen, Lene; Villaseñor, Erika - In: International marketing review 26 (2009) 3, pp. 312-326
Persistent link: https://www.econbiz.de/10008259429
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Moderating Role of Stress in Evaluating Negative Services
Singh, Sangeeta; Duque, Lola - In: Journal of service research : JSR 15 (2012) 2, pp. 231-242
Persistent link: https://www.econbiz.de/10009969393
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Brand Performances in Social Media
Singh, Sangeeta; Sonnenburg, Stephan - In: Journal of interactive marketing : a quarterly … 26 (2012) 4, pp. 189-198
Persistent link: https://www.econbiz.de/10010015452
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Cultural differences in, and influences on, consumers' propensity to adopt innovations
Singh, Sangeeta - In: International marketing review 23 (2006) 2-3, pp. 173-191
Persistent link: https://www.econbiz.de/10007264341
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Cross-cultural comparisons of consumer satisfaction ratings: A perspective from Albert Hirschman's theory
Duque, Lola C.; Lado, Nora - In: International marketing review 27 (2010) 6, pp. 676-694
Persistent link: https://www.econbiz.de/10008721442
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Current Marketing Practices and Market Orientation in the Context of an Emerging Economy: The Case of Uruguay
Lado, Nora; Duque, Lola C.; Alvarez Bassi, Daniel - In: Journal of small business management : JSBM ; a joint … 51 (2013) 4, pp. 602-616
Persistent link: https://www.econbiz.de/10010173670