Overcoming skepticism towards cause related claims: the case of Norway
Year of publication: |
2009
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Authors: | Singh, Sangeeta ; Kristensen, Lene ; VillaseƱor, Erika |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 26.2009, 3, p. 312-326
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Saved in:
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