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Wie Service 2.0 funktioniert Kundenbindung: Ein einziger wütender Kommentar im Internet kann das Image Ihrer Firma massiv schädigen. So schützen Sie sich mithilfe Ihrer Mitarbeiter...
Bernoff, Josh; Schadler, Ted - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 9, pp. 22-31
Persistent link: https://www.econbiz.de/10008453028
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Empowered Angry customers are launching attacks with social media. Companies can use the same technologies to defuse the anger quickly — By empowering employees to innovate.
Bernoff, Josh; Schadler, Ted - In: Harvard business review : HBR (2010), pp. 94-102
Persistent link: https://www.econbiz.de/10008434084
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MARKETING - Harnessing the Power of the Oh-So-Social Web - People are connecting with one another in increasing numbers, thanks to blogs, social networking sites like MySpace and c...
Bernoff, Josh; Li, Charlene - In: MIT sloan management review 49 (2008) 3, pp. 36-42
Persistent link: https://www.econbiz.de/10007993746
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Holding Out for a Hero - Highly empowered and resourceful operatives (HEROes) are key to managing marketing in the age of the empowered
Bernoff, Josh - In: Marketing management : a quarterly business management … 20 (2011) 1, pp. 26-32
Persistent link: https://www.econbiz.de/10008999581