Holding Out for a Hero - Highly empowered and resourceful operatives (HEROes) are key to managing marketing in the age of the empowered
Year of publication: |
2011
|
---|---|
Authors: | Bernoff, Josh |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 20.2011, 1, p. 26-32
|
Saved in:
Saved in favorites
Similar items by person
-
The age of intent : using artificial intelligence to deliver a superior customer experience
Kannan, P. V., (2019)
-
The mobile mind shift : engineer your business to win in the mobile moment
Schadler, Ted, (2014)
-
Harnessing the power of the Oh-So-Social Web
Bernoff, Josh, (2010)
- More ...