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Decision-based voter segmentation: an application for campaign message development
Phillips, Joan M.; Reynolds, Thomas J.; Reynolds, Kate - In: European journal of marketing : EJM 44 (2010) 3, pp. 310-331
Persistent link: https://www.econbiz.de/10008404522
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ETHICS & DECISION MAKING - How to Make Values Count in Everyday Decisions - A comprehensive analytic framework can provide a common language for discussing decisions and values wit...
Urbany, Joel E.; Reynolds, Thomas J.; Phillips, Joan M. - In: MIT sloan management review 49 (2008) 4, pp. 75-87
Persistent link: https://www.econbiz.de/10008080001
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Confirmation and the Effects of Valenced Political Advertising: A Field Experiment
Phillips, Joan M.; Urbany, Joel E.; Reynolds, Thomas J. - In: Journal of consumer research : JCR ; an … 34 (2008) 6, pp. 794-806
Persistent link: https://www.econbiz.de/10007992533
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A hard look at hard laddering : a comparison of studies examining the hierarchical structure of means-end theory
Phillips, Joan M.; Reynolds, Thomas J. - In: Qualitative market research : an international journal 12 (2009) 1, pp. 83-99
Persistent link: https://www.econbiz.de/10009853820
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How suppliers affect trust with their customers : the role of salesperson job satisfaction and perceived customer importance
Bradford, Kevin D.; Crant, J. Michael; Phillips, Joan M. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 383-394
Persistent link: https://www.econbiz.de/10009884929
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Bringing Marketing Insights to Bear on Antitrust Policy and Competitive Conduct - Marketing in Antitrust: Contributions and Challenges
Gundlach, Gregory T.; Phillips, Joan M. - In: Journal of public policy & marketing : JPP & M ; an … 21 (2002) 2, pp. 250-253
Persistent link: https://www.econbiz.de/10007035347
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Bringing Marketing Insights to Bear on Antitrust Policy and Competitive Conduct - Antitrust and Marketing: A Primer and Call to Research
Gundlach, Gregory T.; Phillips, Joan M.; Desrochers, … - In: Journal of public policy & marketing : JPP & M ; an … 21 (2002) 2, pp. 232-236
Persistent link: https://www.econbiz.de/10007035351
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In Search of True Brand Equity Metrics: All Market Share Ain't Created Equal
Reynolds, Thomas J.; Phillips, Carol B. - In: Journal of advertising research 45 (2005) 2, pp. 171-186
Persistent link: https://www.econbiz.de/10006499593
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Consumer Understanding and Advertising Strategy: Analysis and Strategic Translation of Laddering Data
Gengler, Charles E.; Reynolds, Thomas J. - In: Journal of advertising research 35 (1995) 4, pp. 19-34
Persistent link: https://www.econbiz.de/10006532645
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Applying Laddering Data to Communications Strategy and Advertising Practice
Reynolds, Thomas J.; Whitlark, David B. - In: Journal of advertising research 35 (1995) 4, pp. 9-18
Persistent link: https://www.econbiz.de/10006532646