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Measuring status orientations : scale development and validation in the context of an Asian transitional economy
Tambyah, Siok Kuan; Mai, Nguyen Thi Tuyet; Jung, Kwon - In: Journal of marketing theory and practice 17 (2009) 2, pp. 175-187
Persistent link: https://www.econbiz.de/10009884917
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Online vs. offline coupon redemption behaviors
Jung, Kwon - In: International business and economics research journal 9 (2010) 12, pp. 23-36
Persistent link: https://www.econbiz.de/10009895048
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Relationship quality between in-groups and out-groups
Shamdasani, Prem; Jung, Kwon - In: International business and economics research journal 10 (2011) 6, pp. 33-51
Persistent link: https://www.econbiz.de/10009895108
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An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam
Thi Tuyet Mai, Nguyen; Jung, Kwon; Lantz, Garold; Loeb, … - In: Journal of international marketing 11 (2003) 2, pp. 13-35
Persistent link: https://www.econbiz.de/10007232795
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Forming and Updating of Product Category Perceptions: The Influence of Goals and Discrepancy
Coupey, Eloi͏̈se; Jung, Kwon - In: Psychology & marketing 13 (1996) 7, pp. 695-714
Persistent link: https://www.econbiz.de/10007003771
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Understanding consumer animosity in an international crisis: nature, antecedents, and consequences
Leong, Siew Meng; Cote, Joseph A.; Ang, Swee Hoon; Tan, … - In: Journal of international business studies : JIBS ; a … 39 (2008) 6, pp. 996-1009
Persistent link: https://www.econbiz.de/10008091417
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The seven faces of Singaporeans: A typology of Singapore consumers and their aspirations and life satisfaction
Kwon, Jung; Wirtz, Jochen; Tan, Soo Jiuan; Kau, Ah Keng - In: Asia Pacific journal of management : APJM ; a … 16 (1999) 2, pp. 229-248
Persistent link: https://www.econbiz.de/10006388899