Narrow search
Showing 1 - 10 of 17
Cover Image
Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs
Henderson, Ty; Arora, Neeraj - In: Journal of marketing 74 (2010) 6, pp. 41-61
Persistent link: https://www.econbiz.de/10008716274
Cover Image
Embedded Premium Promotion: Why It Works and How to Make It More Effective
Arora, Neeraj; Henderson, Ty - In: Marketing science : the marketing journal of the … 26 (2007) 4, pp. 514-531
Persistent link: https://www.econbiz.de/10007870872
Cover Image
Doing well while doing good : linking a social cause to product promotions; why it works and how to make it more effective
Henderson, Ty; Arora, Neeraj - In: GfK marketing intelligence review 2 (2010) 1, pp. 8-15
Persistent link: https://www.econbiz.de/10009893809
Cover Image
Noncompensatory Dyadic Choices
Arora, Neeraj; Henderson, Ty; Liu, Qing - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1028-1048
Persistent link: https://www.econbiz.de/10009809771
Cover Image
Estimating joint preference: A sub-sampling approach
Arora, Neeraj - In: International journal of research in marketing : IJRM ; … 23 (2006) 4, pp. 409-418
Persistent link: https://www.econbiz.de/10007396055
Cover Image
Understanding the Role of Preference Revision and Concession in Group Decisions
Aribarg, Anocha; Arora, Neeraj; Bodur, H.Onur - In: Journal of marketing research : JMR 39 (2002) 3, pp. 336-349
Persistent link: https://www.econbiz.de/10006653470
Cover Image
Improving Parameter Estimates and Model Prediction by Aggregate Customization in Choice Experiments
Arora, Neeraj; Huber, Joel - In: Journal of consumer research : JCR ; an … 28 (2001) 2, pp. 273-283
Persistent link: https://www.econbiz.de/10006657590
Cover Image
Measuring the Influence of Individual Preference Structures in Group Decision MakTing
Arora, Neeraj; Allenby, Greg M. - In: Journal of marketing research : JMR 36 (1999) 4, pp. 476-487
Persistent link: https://www.econbiz.de/10006664529
Cover Image
On the Heterogeneity of Demand
Allenby, Greg M.; Arora, Neeraj; Ginter, James L. - In: Journal of marketing research : JMR 35 (1998) 3, pp. 384-389
Persistent link: https://www.econbiz.de/10006669534
Cover Image
Incorporating Prior Knowledge into the Analysis of Conjoint Studies
Allenby, Greg M.; Arora, Neeraj; Cinter, James L. - In: Journal of marketing research : JMR 32 (1995) 2, pp. 152-162
Persistent link: https://www.econbiz.de/10006683078