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Journal of targeting, measurement and analysis for marketing
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Discerning product benefits through visual thematic analysis
Ponnam, Abhilash
;
Dawra, Jagrook
- In:
The journal of product & brand management
22
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2013
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1
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pp. 30-39
Persistent link: https://www.econbiz.de/10010083100
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Perturbation model for a product of joint consumption
Dawra, Jagrook
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Katyal, Kanupriya
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Reddy, M N
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
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3
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pp. 145-157
Persistent link: https://www.econbiz.de/10010056392
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