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An international branding strategy based on a case study of a Taiwanese firm
Huang, Hsiu Ying
;
Hsieh, Ming Huei
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 611-624
Persistent link: https://www.econbiz.de/10009330808
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Gay men's identity attempt pathway and its implication on consumption
Hsieh, Ming Huei
;
Wu, Shu Ling
- In:
Psychology & marketing
28
(
2011
)
4
,
pp. 388-417
Persistent link: https://www.econbiz.de/10008849825
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