Managing key account portfolios across the process of relationship development : a value proposition-desired value alignment perspective
Year of publication: |
2011
|
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Authors: | Hsieh, Ming Huei ; Chou, Wen-chiung |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 18.2011, 1, p. 83-119
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Subject: | Key-Account-Management | Key account management | Beziehungsmarketing | Relationship marketing | Prozessmanagement | Business process management | Taiwan |
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