Narrow search
Showing 1 - 4 of 4
Cover Image
Evidence on internet communication management strategies for luxury brands
Geerts, Angy; Veg-Sala, Nathalie - In: Global journal of business research : GJBR 5 (2011) 5, pp. 81-94
Persistent link: https://www.econbiz.de/10009897359
Cover Image
Gestion de la cohérence des récits des marques de luxe sur Internet : étude sémiotique et analyse comparée des secteurs de la maroquinerie et de la joaillerie.
Veg-Sala, Nathalie; Geerts, Angy - In: Revue française du marketing (2011) 233, pp. 5-27
Persistent link: https://www.econbiz.de/10009835542
Cover Image
Company managed virtual communities in global brand strategy
Arnone, Laurent; Colot, Olivier; Croquet, Mélanie; … - In: Global journal of business research : GJBR 4 (2010) 2, pp. 97-112
Persistent link: https://www.econbiz.de/10009897281
Cover Image
Determinants of internet corporate social responsibility communication
Pozniak, Laetitia; Ferauge, Perrine; Arnone, Laurent; … - In: Global journal of business research : GJBR 5 (2011) 4, pp. 1-14
Persistent link: https://www.econbiz.de/10009897354