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Sen, Subrata K.
4
Narasimhan, Chakravarthi
2
Putsis Jr, William P.
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Balasubramanian, Sridhar
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Applied economics
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OLC EcoSci
ECONIS (ZBW)
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Promotional Elasticities and Category Characteristics
Narasimhan, Chakravarthi
;
Neslin, Scott A.
;
Sen, Subrata K.
- In:
Journal of marketing
60
(
1996
)
2
,
pp. 17-30
Persistent link: https://www.econbiz.de/10005988384
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2
Quantifying the Competitive Impact of a New Entrant
Geisel, Martin S.
;
Narasimhan, Chakravarthi
;
Sen, Subrata K.
- In:
Journal of business research : JBR
26
(
1993
)
3
,
pp. 263
Persistent link: https://www.econbiz.de/10006746733
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3
Mixing Behavior in Cross-Country Diffusion
Putsis Jr, William P.
;
Balasubramanian, Sridhar
; …
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
4
,
pp. 354-369
Persistent link: https://www.econbiz.de/10006921486
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4
Should NFL blackouts be banned?
Putsis Jr, William P.
;
Sen, Subrata K.
- In:
Applied economics
32
(
2000
)
12
,
pp. 1495-1508
Persistent link: https://www.econbiz.de/10007674688
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