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Chintagunta, Pradeep K.
57
Rao, Vithala R.
21
Manchanda, Puneet
6
Vilcassim, Naufel J.
6
Kadiyali, Vrinda
5
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Journal of marketing research : JMR
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Journal of retailing
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
3
Journal of marketing
3
MSI reports : working paper series
3
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2
Journal of applied econometrics
2
Quantitative marketing and economics : QME
2
The journal of business : B
2
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of economics & management strategy : JEMS
1
Journal of the Academy of Marketing Science
1
Journal of the American Statistical Association : JASA
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Review of industrial organization : RIO
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OLC EcoSci
ECONIS (ZBW)
276
RePEc
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USB Cologne (EcoSocSci)
7
EconStor
2
USB Cologne (business full texts)
1
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Pricing Strategies in a Dynamic Duopoly: A Differential Game Model
Chintagunta, Pradeep K.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
42
(
1996
)
11
,
pp. 1501-1514
Persistent link: https://www.econbiz.de/10006102511
Saved in:
2
Structural analysis of competitive behavior: New Empirical Industrial Organization methods in marketing
Kadiyali, Vrinda
;
Sudhir, K.
;
Rao, Vithala R.
- In:
International journal of research in marketing : IJRM ; …
18
(
2001
)
1
,
pp. 161
Persistent link: https://www.econbiz.de/10006182295
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3
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
Rao, Vithala R.
;
Agarwal, Manoj K.
;
Dahlhoff, Denise
- In:
Journal of marketing
68
(
2004
)
4
,
pp. 126-141
Persistent link: https://www.econbiz.de/10005925201
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4
Do Slotting Allowances Enhance Efficiency or Hinder Competition?
Sudhir, K.
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
43
(
2006
)
2
,
pp. 137-155
Persistent link: https://www.econbiz.de/10006640231
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5
Comments on Conjoint Analysis with Partial Profiles
Rao, Vithala R.
- In:
Journal of marketing research : JMR
41
(
2004
)
4
,
pp. 388-389
Persistent link: https://www.econbiz.de/10006645683
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6
A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles
Chung, Jaihak
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
40
(
2003
)
2
,
pp. 115-130
Persistent link: https://www.econbiz.de/10006650435
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7
RESEARCH NOTES AND COMMUNICATIONS - A Hierarchical Bayes Model for Assortment Choice
Bradlow, Eric T.
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
37
(
2000
)
2
,
pp. 259-268
Persistent link: https://www.econbiz.de/10006662702
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8
Resources for Research and Pedagogy on New Product Development Processes
Rao, Vithala R.
- In:
Journal of marketing research : JMR
34
(
1997
)
1
,
pp. 185
Persistent link: https://www.econbiz.de/10006675246
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9
Timing decisions of new product preannouncement and launch with competition
Su, Meng
;
Rao, Vithala R.
- In:
International journal of production economics
129
(
2011
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10008769165
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10
The Role of Customer Factors in Multiple Store Patronage: A Cost–Benefit Approach
Ding, Min
;
Ross, William T.
;
Rao, Vithala R.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10008395726
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