Resources for Research and Pedagogy on New Product Development Processes
Year of publication: |
1997
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Authors: | Rao, Vithala R. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 34.1997, 1, p. 185
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