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Reference dependence and conjoint analysis
Davis, Brennan; Currim, Imran S.; Sarin, Rakesh K. - In: Review of marketing science 10 (2012) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10010039281
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Consumer heterogeneity in the longer-term effects of price promotions
Lim, Jooseop; Currim, Imran S.; Andrews, Rick L. - In: International journal of research in marketing : IJRM ; … 22 (2005) 4, pp. 441-458
Persistent link: https://www.econbiz.de/10006159351
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An experimental investigation of scanner data preparation strategies for consumer choice models
Andrews, Rick L.; Currim, Imran S. - In: International journal of research in marketing : IJRM ; … 22 (2005) 3, pp. 319-332
Persistent link: https://www.econbiz.de/10006160042
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Retention of latent segments in regression-based marketing models
Andrews, Rick L.; Currim, Imran S. - In: International journal of research in marketing : IJRM ; … 20 (2003) 4, pp. 315-322
Persistent link: https://www.econbiz.de/10006167516
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Recovering and profiling the true segmentation structure in markets: an empirical investigation
Andrews, Rick L.; Currim, Imran S. - In: International journal of research in marketing : IJRM ; … 20 (2003) 2, pp. 177-192
Persistent link: https://www.econbiz.de/10006169988
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Identifying segments with identical choice behaviors across product categories: An Intercategory Logit Mixture model
Andrews, Rick L.; Currim, Imran S. - In: International journal of research in marketing : IJRM ; … 19 (2002) 1, pp. 65-80
Persistent link: https://www.econbiz.de/10006176361
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An Experimental Investigation of the Impact of Information on Competitive Decision Making
Abramson, Charles; Currim, Imran S.; Sarin, Rakesh - In: Management science : journal of the Institute for … 51 (2005) 2, pp. 195-207
Persistent link: https://www.econbiz.de/10006078502
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A Comparison of Segment Retention Criteria for Finite Mixture Logit Models
Andrews, Rick L.; Currim, Imran S. - In: Journal of marketing research : JMR 40 (2003) 2, pp. 235-243
Persistent link: https://www.econbiz.de/10006650427
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An Empirical Comparison of Logit Choice Models with Discrete Versus Continuous Representations of Heterogeneity
Andrews, Rick L.; Ainslie, Andrew; Currim, Imran S. - In: Journal of marketing research : JMR 39 (2002) 4, pp. 479-487
Persistent link: https://www.econbiz.de/10006652714
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Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery
Andrews, Rick L.; Ansari, Asim; Currim, Imran S. - In: Journal of marketing research : JMR 39 (2002) 1, pp. 87-98
Persistent link: https://www.econbiz.de/10006655464