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Peracchio, Laura A.
21
Luna, David
10
Wang, Kai-Yu
7
Meyers-Levy, Joan
5
Chih, Wen-Hai
3
Frances Luce, Mary
3
McGill, Ann
3
Peracchio, Laura
3
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2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of business research : JBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of advertising : official publication of the American Academy of Advertising
2
Psychology & marketing
2
The service industries journal
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
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OLC EcoSci
ECONIS (ZBW)
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Strategies to offset dissatisfactory product performance: The role of post-purchase marketing
Wang, Kai-Yu
;
Liang, Minli
;
Peracchio, Laura A.
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 809-816
Persistent link: https://www.econbiz.de/10009017519
Saved in:
2
From disconfirmation to switching: an empirical investigation of switching intentions after service failure and recovery
Chih, Wen-Hai
;
Wang, Kai-Yu
;
Hsu, Li-Chun
;
Cheng, I-Shin
- In:
The service industries journal
32
(
2012
)
8
,
pp. 1305-1322
Persistent link: https://www.econbiz.de/10009963414
Saved in:
3
How banner ads can be effective: Investigating the influences of exposure duration and banner ad complexity
Wang, Kai-Yu
;
Shih, Eric
;
Peracchio, Laura A
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 121-142
Persistent link: https://www.econbiz.de/10010085859
Saved in:
4
Building customer commitment in business-to-business markets
Chang, Shu-Hao
;
Wang, Kai-Yu
;
Chih, Wen-Hai
;
Tsai, Wen-Hsin
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 940-951
Persistent link: https://www.econbiz.de/10010023442
Saved in:
5
Effects of web site characteristics on customer loyalty in B2B e-commerce: evidence from Taiwan
Hsu, Li-Chun
;
Wang, Kai-Yu
;
Chih, Wen-Hai
- In:
The service industries journal
33
(
2013
)
11
,
pp. 1026-1050
Persistent link: https://www.econbiz.de/10010163236
Saved in:
6
Franchisor–franchisee supply chain cooperation: Sharing of demand forecast information in high-tech industries
Yan, Ruiliang
;
Wang, Kai-Yu
- In:
Industrial marketing management : the international …
41
(
2012
)
7
,
pp. 1164-1174
Persistent link: https://www.econbiz.de/10010037382
Saved in:
7
Discovering interest groups for marketing in virtual communities: An integrated approach
Wang, Kai-Yu
;
Ting, I-Hsien
;
Wu, Hui-Ju
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1360-1366
Persistent link: https://www.econbiz.de/10010121569
Saved in:
8
Introduction: What Are Research Curations?
Peracchio, Laura
;
McGill, Ann
;
Frances Luce, Mary
- In:
Journal of consumer research : JCR ; an …
40
(
2013
),
pp. I
Persistent link: https://www.econbiz.de/10010135613
Saved in:
9
Promoting an Environment of Scientific Integrity: Individual and Community Responsibilities
Frances Luce, Mary
;
McGill, Ann
;
Peracchio, Laura
- In:
Journal of consumer research : JCR ; an …
39
(
2012
)
3
,
pp. III
Persistent link: https://www.econbiz.de/10010030776
Saved in:
10
Solidarity of Purpose: Building an Understanding of Consumers through a Community of Scholars
McGill, Ann
;
Peracchio, Laura
;
Frances Luce, Mary
- In:
Journal of consumer research : JCR ; an …
38
(
2011
)
1
,
pp. II
Persistent link: https://www.econbiz.de/10009133145
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