Strategies to offset dissatisfactory product performance : the role of post-purchase marketing
Year of publication: |
2011
|
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Authors: | Wang, Kai-yu ; Liang, Minli ; Peracchio, Laura A. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 8, p. 809-815
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Subject: | Produktqualität | Product quality | Beschwerdemanagement | Complaint management | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour |
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