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Bhargava, Mukesh
11
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3
Ramaswami, Sridhar N.
3
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2
Kim, John
2
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1
The Role of Affect in Attitude Formation: A Classical Conditioning Approach
Kim, John
;
Lim, Jeen-Su
;
Bhargava, Mukesh
- In:
Journal of the Academy of Marketing Science
26
(
1998
)
2
,
pp. 143-152
Persistent link: https://www.econbiz.de/10006153321
Saved in:
2
Work Alienation of Marketing Employees: Influence of Task, Supervisory, and Organizational Structure Factors
Ramaswami, Sridhar N.
;
Agarwal, Sanjeev
;
Bhargava, Mukesh
- In:
Journal of the Academy of Marketing Science
21
(
1993
)
3
,
pp. 179-194
Persistent link: https://www.econbiz.de/10006156023
Saved in:
3
Factors Influencing Recall of Outdoor Advertising
Donthu, Naveen
;
Cherian, Joseph
;
Bhargava, Mukesh
- In:
Journal of advertising research
33
(
1993
)
3
,
pp. 64-72
Persistent link: https://www.econbiz.de/10006540289
Saved in:
4
Measuring retail productivity: what really matters?
Dubelaar, Chris
;
Bhargava, Mukesh
;
Ferrarin, David
- In:
Journal of business research : JBR
55
(
2002
)
5
,
pp. 417
Persistent link: https://www.econbiz.de/10006723904
Saved in:
5
Reconciling Diverse Measures of Performance: A Conceptual Framework and Test of a Methodology
Bhargava, Mukesh
;
Dubelaar, Chris
;
Ramaswami, Sridhar
- In:
Journal of business research : JBR
31
(
1994
)
2-3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10006744747
Saved in:
6
Sales Response to Outdoor Advertising - Two field experiments were conducted to test the sales response to outdoor advertising. Results showed that sales response to outdoor advert...
Bhargava, Mukesh
;
Donthu, Naveen
- In:
Journal of advertising research
39
(
1999
)
4
,
pp. 7-18
Persistent link: https://www.econbiz.de/10006518405
Saved in:
7
Improving the Effectiveness of Outdoor Advertising: Lessons from a Study of 282 Campaigns
Bhargava, Mukesh
;
Donthu, Naveen
;
Caron, Rosanne
- In:
Journal of advertising research
34
(
1994
)
2
,
pp. 46-55
Persistent link: https://www.econbiz.de/10006536620
Saved in:
8
Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra K.
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10008238823
Saved in:
9
Market-based assets and capabilies, business processes, and financial performance : Report No. 04-102
Ramaswami, Sridhar N.
;
Bhargava, Mukesh
;
Srivastava, …
- In:
MSI reports : working paper series
(
2004
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10009893410
Saved in:
10
Advertising productivity: Developing an agenda for research.
Kim, John
;
Bhargava, Mukesh
;
Ramaswami, Sridhar
- In:
International journal of advertising : the quarterly …
20
(
2001
)
4
,
pp. 431-454
Persistent link: https://www.econbiz.de/10008119381
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