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Multichannel marketing: Mindset and program development
Weinberg, Bruce D.; Parise, Salvatore; Guinan, Patricia J. - In: Business horizons 50 (2007) 5, pp. 385-394
Persistent link: https://www.econbiz.de/10007763677
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Premarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena
Urban, Glen L.; Hulland, John S.; Weinberg, Bruce D. - In: Journal of marketing 57 (1993) 2, pp. 47-63
Persistent link: https://www.econbiz.de/10006008210
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Premarket Forecasting of Really-New Products
Urban, Glen L.; Weinberg, Bruce D.; Hauser, John R. - In: Journal of marketing 60 (1996) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10005989530
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How Consumers Allocate Their Time When Searching for Information
Hauser, John R.; Urban, Glen L.; Weinberg, Bruce D. - In: Journal of marketing research : JMR 30 (1993) 4, pp. 452-477
Persistent link: https://www.econbiz.de/10006690577
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Exploring the WOW in online-auction feedback
Weinberg, Bruce D.; Davis, Lenita - In: Journal of business research : JBR 58 (2005) 11, pp. 1609
Persistent link: https://www.econbiz.de/10006714940
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Information Acceleration: Validation and Lessons From the Field
Urban, Glen L.; Hauser, John R.; Qualls, William J.; … - In: Journal of marketing research : JMR 34 (1997) 1, pp. 143-153
Persistent link: https://www.econbiz.de/10006675250
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Connected customer lifetime value : the impact of social media
Weinberg, Bruce D.; Berger, Paul D. - In: Journal of direct, data and digital marketing practice … 12 (2010/11) 4, pp. 328-344
Persistent link: https://www.econbiz.de/10009869354
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Social spending: Managing the social media mix
Weinberg, Bruce D.; Pehlivan, Ekin - In: Business horizons 54 (2011) 3, pp. 275-283
Persistent link: https://www.econbiz.de/10008931539
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Strategies for Preventing a Knowledge-Loss Crisis - Departing employees leave with more than what they know; they also take with them critical knowledge about who they know. That i...
Parise, Salvatore; Cross, Rob; Davenport, Thomas H. - In: MIT sloan management review 47 (2006) 4, pp. 31-38
Persistent link: https://www.econbiz.de/10007289391
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Getting New Hires Up to Speed Quickly - The key to making new employees productive quickly, known as "rapid on-boarding," is to help them immediately build an informational network...
Rollag, Keith; Parise, Salvatore; Cross, Rob - In: MIT sloan management review 46 (2005) 2, pp. 35-41
Persistent link: https://www.econbiz.de/10006230074