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The role of product reviews on mobile devices for in-store purchases : consumers' usage intentions, costs and store preferences
Kowatsch, Tobias; Maass, Wolfgang; Fleisch, Elgar - In: International journal of internet marketing and … 6 (2011) 3, pp. 226-243
Persistent link: https://www.econbiz.de/10009850628
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Design and evaluation of Ubiquitous Information Systems and use in healthcare
Maass, Wolfgang; Varshney, Upkar - In: Decision support systems : DSS ; the international journal 54 (2012) 1, pp. 597-610
Persistent link: https://www.econbiz.de/10010042137
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Media channels for personal business media
Maass, Wolfgang; Schmid, Beat; Eickhoff, Wolf-Christian - In: International journal of internet and enterprise … 2 (2004) 2, pp. 139-151
Persistent link: https://www.econbiz.de/10008127822
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Strategies for selling paid content on newspaper and magazine web sites : an empirical analysis of bundling and splitting of news and magazine articles
Stahl, Florian; Schäfer, Marc-Frederic; Maass, Wolfgang - In: JMM : the international journal on media management 6 (2004) 1_2, pp. 59-66
Persistent link: https://www.econbiz.de/10009136042