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A framework of organisational innovation and outcomes in SMEs
Laforet, Sylvie - In: International journal of entrepreneurial behaviour & … 17 (2011) 3/4, pp. 380-408
Persistent link: https://www.econbiz.de/10009896313
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Managing Brand Portfolios: How Strategies Have Changed
Laforet, Sylvie; Saunders, John - In: Journal of advertising research 45 (2005) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10006499576
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Managing Brand Portfolios: Why Leaders Do What They Do - Most products now carry two or more brand names. Businesses now have a portfolio of names that they mix and match in differ...
Laforet, Sylvie; Saunders, John - In: Journal of advertising research 39 (1999) 1, pp. 51-66
Persistent link: https://www.econbiz.de/10006519579
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Managing Brand Portfolios: How the Leaders Do It
Laforet, Sylvie; Saunders, John - In: Journal of advertising research 34 (1994) 5, pp. 64-76
Persistent link: https://www.econbiz.de/10006536588
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Call for Papers International Small Business Journal Special Issue: Entrepreneurial Activity in the Venture Creation and Development Process
Laforet, Sylvie; Wright, Mike - In: International small business journal 28 (2010) 5, pp. 435-437
Persistent link: https://www.econbiz.de/10008714058
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How Brand Portfolios Have Changed: A Study of Grocery Suppliers Brands from 1994 to 2004
Laforet, Sylvie; Saunders, John - In: Journal of marketing management : MM 23 (2007) 1, pp. 39-59
Persistent link: https://www.econbiz.de/10008416712
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How Brand Portfolios Have Changed: A Study of Grocery Suppliers Brands from 1994 to 2004
Laforet, Sylvie; Saunders, John - In: Journal of marketing management : MM 23 (2007) 1-2, pp. 39-58
Persistent link: https://www.econbiz.de/10007901938
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Organizational innovation outcomes in SMEs: Effects of age, size, and sector
Laforet, Sylvie - In: Journal of world business : JWB 48 (2013) 4, pp. 490-502
Persistent link: https://www.econbiz.de/10010174639
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Size, strategic, and market orientation affects on innovation
Laforet, Sylvie - In: Journal of business research : JBR 61 (2008) 7, pp. 753-764
Persistent link: https://www.econbiz.de/10007995479
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Size, strategic, and market orientation affects on innovation
Laforet, Sylvie - In: Journal of business research : JBR 61 (2008) 7, pp. 753-765
Persistent link: https://www.econbiz.de/10008883589